Privacy Policy

Privacy Policy

Last updated: 18/12/2026

This Privacy Policy explains how ATHX Games ("we", "us", "our") collects, uses, stores, and protects your personal data when you use our website athxgames.com (the "Website") and purchase tickets for our events.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

1. Who We Are (Data Controller)

Company name: ATHX Games Limited Registered address: Third Floor, 104-108 Oxford Street, London, United Kingdom, W1D 1LP Email: [email protected] Company number: 15988623

For the purposes of data protection law, we are the data controller.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

a) Information You Provide to Us

  • Name
  • Email address
  • Billing address
  • Payment details (processed securely by our payment provider – we do not store card details)
  • Ticket purchase information
  • Event participation details
  • Communications you send to us (e.g. emails or contact forms)

b) Automatically Collected Data

When you use our Website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the Website
  • Referring URLs

This data is collected using cookies and similar technologies (see Section 8).

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process and fulfil ticket purchases
  • To manage event registrations and attendance
  • To communicate with you about your tickets or events
  • To improve our Website and user experience
  • To monitor website performance and usage
  • To track affiliate referrals and commissions
  • To comply with legal and regulatory obligations

4. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract – where processing is necessary to provide tickets and event services
  • Legitimate interests – to improve our Website, prevent fraud, and track affiliate performance
  • Consent – where required, such as for non-essential cookies and marketing communications
  • Legal obligation – where required to comply with applicable laws

5. Sharing Your Personal Data

We may share your personal data with trusted third parties, including:

  • Payment processors – to securely handle payments
  • Event partners or venues – where necessary to run events
  • Analytics and tracking providers:
    • Google Analytics (website usage and performance)
    • AWIN (affiliate marketing and referral tracking)
  • Professional advisers – such as accountants, lawyers, or insurers
  • Regulators or authorities – where legally required

We do not sell your personal data.

6. International Data Transfers

Some of our service providers (including Google and AWIN) may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • Standard contractual clauses
  • Other lawful transfer mechanisms

7. Data Retention

We retain personal data only for as long as necessary:

  • Ticket and transaction data: retained for accounting and legal purposes
  • Marketing data: retained until you withdraw consent
  • Analytics data: retained according to provider settings

When data is no longer required, it is securely deleted or anonymised.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality
  • Analyse website traffic using Google Analytics
  • Track affiliate referrals using AWIN

Non-essential cookies are only set with your consent.

You can manage your cookie preferences at any time via your browser settings.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (where applicable)

To exercise your rights, please contact us at [email protected]

10. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

11. Third-Party Links

Our Website may contain links to third-party websites.

We are not responsible for their privacy practices and encourage you to review their policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated "Last updated" date.